Exploitation of big data the answer for supermarket giants battling low cost competitors
Dave McNulty talks to Stuart Richards The pace of change in our industry never seems to abate. The rise and rise of the German retailers is seemingly inexorable, with their ultra-efficient assortments and aligned, low-cost supply chains allowing them to deliver a value proposition that shoppers need and want. It’s an approach that has alerted […]
Innovation in health and wellness the ingredients for success for Kellogg’s
Newly appointed UK Senior Sales Director at Kellogg’s Chris Silcock talks about his first job in a local supermarket aged 16, key role models, the big challenges facing global food and drink manufacturers and his favourite breakfast in an interview with HW’s Senior Consultant (Global Consumer Practice) Stuart Richards. You have recently joined Kellogg’s as […]